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This weeks seismic shift! 😅
AI surfaces content differently to traditional SEO. Content needs to be Generative Engine Optimized (GEO). It’s about being seen, understood, and promoted by AI. Like old-skool SEO this still means relevance, trust and recency, but with changes.
5 First thoughts to consider:
1. Faster, smarter content workflow:
– Faster content creation with AI-augmentation
– Smarter segmentation with real-time alerts
2. Tactical AI execution + Strategic human thinking:
– AI can handle execution at scale
– Strategic, trusted relationships with earned media & social networks needs humans
3. Trusted sources drive visibility:
– AI favours trusted sources & original content
– So features in earned media with high topic relevance matter more than ever
4. Structured content:
– Scannable content helps AI read your source material
– Thought leadership with clear strategic narratives trains AI to understand you
– Consistently rich content means better AI understanding & recall
5. Social thought leadership:
– AI tracks engagement
– Featuring in conversations reinforces your authority & relevance
Top 3 actions:
✅ Update your KPIs to include AI visibility scoring
✅ Structure strategic narratives & scannable content for AI readability
✅ Shift earned media & social conversations up the priority ladder
☀️ For more on immediate tactical actions and long term strategic planning for the shift into Generative AI Optimisation (GEO) message me for connections to the team at Renegade.
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